If you want to land more social media marketing clients, you need more than just skills — you need a proposal that sells your services. A strong SMMA proposal clearly shows prospects how you’ll solve their problems, deliver results, and provide a return on investment.

Think of your proposal as the bridge between your sales call and a signed contract. The better it’s built, the easier it is for clients to say “yes.” This guide will walk you through exactly what to include, plus a proven SMMA proposal templateyou can customize for your own agency.

Step 1: Start With a Client-Focused Introduction

Your opening should be about them, not you. Reference their goals, challenges, or industry trends that are relevant to their business.
Example:

“We understand that [Client Business Name] is looking to increase brand awareness and generate more qualified leads through social media. Our strategy focuses on creating content that engages your ideal audience while driving measurable business results.”

Step 2: Outline Your Strategy

Don’t just say you’ll “manage social media” — be specific. This is where you show your expertise and position yourself as a solution provider.
Key Points to Include:

• Platforms you’ll focus on (Instagram, Facebook, LinkedIn, TikTok, etc.)

• Content strategy (posts, stories, reels, ads)

• Frequency of posting and engagement

• Paid advertising approach (if applicable)

Step 3: Define Clear Deliverables

List exactly what the client will get so there’s no confusion later.
Example Deliverables:

• X number of posts per week

• Monthly content calendar

• Engagement and community management

• Monthly performance report

Step 4: Show the ROI (Return on Investment)

Clients want to know your work will make them money. Highlight how your services can lead to revenue growth, lead generation, or brand expansion. If you have case studies or stats from past clients, include them here.

Step 5: Provide Investment & Timeline

Be clear about pricing, payment terms, and when they can expect to see results. Offer a few package options so they can choose what fits their budget.

Step 6: Add Social Proof

Include testimonials, client logos, or short success stories to build credibility and trust.

Step 7: End With a Strong Call-to-Action

End with a clear next step — whether that’s signing the agreement, scheduling a kickoff call, or making the first payment.
Example:

“To get started, simply sign the agreement attached to this proposal. Once your deposit is received, we’ll schedule your onboarding session and begin preparing your content strategy.”

Bonus: Design Tips for Your Proposal

• Use your brand colors and fonts for a professional look.

• Keep it clean and easy to read.

• Use visuals like graphs, charts, and mockups to make it engaging.

Final Thoughts

A winning SMMA proposal isn’t just a list of services — it’s a sales tool that builds trust, shows value, and makes it easy for the client to say yes. If you follow this structure and customize it for each prospect, you’ll close more deals and grow your agency faster.